Casey Cardillo,
Director, Partnership Strategy & Activation
Casey Cardillo, a highly motivated and passionate sports marketing executive, joins POV Sports Marketing after 11 years with the MLS Philadelphia Union. During her time with the Union, she helped build the team’s sponsorship sales and service departments, taking an active role in opening the new stadium in 2010 and the initial sale of the team jersey kit.
As the lead for the Philadelphia Union’s Service group, Casey was an integral player in welcoming Subaru as the new venue naming rights partner in 2020.
Casey’s expertise lies in brand activation -- from development of initial strategy to roll out of a brand’s comprehensive activation strategy. Her ability to develop and implement programs that enhance visibility, strengthen awareness, and generate revenue for her clients will make her a valuable member of the POV brand and SponsorshipEdge teams.
Casey graduated with honors from Widener University with a Bachelor of Science in Sports Marketing. While at Widener, Casey played on the Women’s Soccer team for 4 years and served as Captain for 2 years. She resides in Glassboro, New Jersey with her husband and their daughter.