GREG COLEMAN NAMED POV SPORTS MARKETING SENIOR VICE PRESIDENT

WAYNE, Pa. (Jan. 10, 2019) – Industry veteran Greg Coleman joins POV Sports Marketing as senior vice president to lead brand strategy and activation for the boutique firm and its growing portfolio.

            Coleman, a noted sports marketing and sponsorship executive with nearly 20 years of experience managing partnerships for global marquee brands, has been consulting with agency and brand clients this year in review of their sports strategies. He is the former vice president, consulting for Lagardѐre Sports & Entertainment in New York, NY, where he served three years leading campaigns and overall agency management of Bridgestone Americas’ Olympic athlete strategy for Rio and PyeongChang. He also led Bridgestone’s extensive NFL partnership, managing assets, campaigns and talent partnerships with all engaged league teams.

            Additionally, Coleman served 14 years with Genesco Sports Enterprises, most recently as vice president, client services in NY where he led and negotiated respective strategies, activations and related partnership assets for Pepsi, T-Mobile and Verizon Wireless. He played an integral role in directing Pepsi’s NFL, MLB and NHL partnerships; T-Mobile’s MLB activation and integration; as well as Verizon Wireless’ NFL relationship including more than 300 talent agreements, hospitality programs and marketing solutions. Coleman’s first two years with Genesco surrounded Pepsi’s college football platform and NCAA partnership.

            “Greg is a proven leader with significant experience, and we’re delighted to have him at POV Sports Marketing,” said Founder and CEO Molly (Mullady) Arbogast. “This marks a mini-reunion for me as I had the privilege of working with Greg when I was with the Philadelphia Eagles and he was managing Pepsi’s NFL business at Genesco Sports Enterprises. His business acumen, professionalism and deep knowledge in the sports space will be a tremendous benefit to our firm as we continue to best serve our clients.”

            Coleman will provide high-level engagement with POV brand clients from his Northeast office and be well versed in SponsorshipEdge™ -- POV’s proprietary suite of services to help organizations maximize sponsorship revenue and create effective sales strategies. Coleman is a graduate of Florida State University and earned his master’s degree at the University of Florida. He has been recognized as a Pepsi-Cola Sports Agency Employee of the Year; Genesco Sports Enterprises’ Employee of the Year; and Outstanding Young Alumni by UF in 2012.

            POV Sports Marketing assists its brand and property clients through the multi-faceted sports landscape including strategy development, deal evaluation, asset/inventory valuation, partnership management, negotiation and sales training. The firm’s Sponsorship Edge™ encompasses many facets ranging from sales negotiation and rate card valuation to sales advisory and a customized “Venue, Market & Revenue Report” tool for detailed analytics. To learn more about POV Sports Marketing, including the agency’s client work and complete services, visit POVSportsMarketing.com or @POVsportsmktg on Twitter and other social platforms.

MEDIA CONTACT:    

Jennifer Duncan
POV Sports Marketing  
jduncan@povsportsmarketing.com