Greg Coleman,
SVP, Brand Strategy & Activation
Greg Coleman has worked in the sports industry for over 20 years, leading agency teams while managing partnerships for global, marquee brands. His experience includes strategy, negotiation, marketing and activation of properties within Collegiate Sports, MLB, NBA, NFL, NHL, and the USOC. Greg also has extensive experience in crafting professional athlete endorsement and promotional strategies for brands.
Greg’s expertise lies in his ability to adopt a 360-degree view of asset activation therefore maximizing partnership investments. His breadth and quality of industry relationships allows Greg to successfully navigate the negotiation process and drive the greatest amount of value for his client partners.
Prior to joining POV, Greg worked for Genesco Sports Enterprises and Lagardѐre Sports, where he managed partnerships for Pepsi, Verizon, T-Mobile and Bridgestone. Greg is a graduate of The Florida State University and the University of Florida.
He resides in Connecticut with his wife and two children.