Brands and their agencies are entering another round of make-good negotiations with teams. Experts from around the industry talked to Sports Business Journal’s Terry Lefton about the ongoing nature of this make-good season, including the POV of our own President & CEO Molly Arbogast.
Read MorePOV Sports Marketing President and CEO Molly Arbogast gives her insights to S&P Global Market Intelligence on the ad inventory available for NFL teams and sponsors in this unprecedented season.
Read More“Sponsors are preparing for all possibilities.” CEO Molly Arbogast gave her POV on how brands are forging backup plans and preparing digital activations ahead of the upcoming NFL season kickoff in this Reuters article, also picked up by The New York Times.
Read MorePOV Sports Marketing President and CEO Molly Arbogast wrote a guest column for SportsTravel Magazine outlining the how brands and properties are navigating the ever‐shifting sports and entertainment landscape. Finding sponsorship make-goods isn’t easy right now, but it’s not all bad news. Read her piece on how some new assets may be here to stay.
Read MorePOV President and CEO Molly Arbogast joined Executive Leaders Radio in July to discuss how her history has made her a successful entrepreneur today. Get a peak behind the curtain at how her upbringing riding horses taught her about competitive drive that has stuck with her for her entire career!
Read MoreCEO Molly Arbogast joined CSMG for the the Women in Sports: Business Leadership Summit, featuring women who have exemplified leadership and success within the sports industry. Make sure to hear Molly discuss how her experience as a collaborative seller is driving her sponsorship management strategy as we deal with the fall out of the coronavirus impact on sports.
Read MorePOV Sports Marketing client Firstrust Bank announced a long-term partnership as Official Bank of the Philadelphia Eagles. The POV account team assisted in the strategy and negotiation of the deal and will continue to handle the activation of the sponsorship.
Read More“The key driver behind sponsorship has been muted… Contingency planning for next season is also on the minds of companies.” President & CEO Molly Arbogast gave her POV to the Philadelphia Business Journal on how the city’s sports teams are getting creative to keep fans interested during the prolonged hiatus and how they can work with brands to recoup lost value.
Read More“Innovation is coming.” Founder and CEO Molly Arbogast joins Sport Business Journal’s Terry Lefton on the SBJ Unpacks podcast to talk about how sports marketing will evolve and develop during and after the pandemic.
Read More“Sports is the vehicle, but the investments are all about marketing dollars.” Watch CEO Molly Arbogast talk about the advantages of hiring a boutique agency and how we are helping our clients activate the return of sports on Prodigy Search Presents.
Read MoreCheck out the Summer 2020 issue of SportsTravel Magazine. Founder and CEO Molly Arbogast gave her POV on expectations in sports and events for the remainder of 2020.
Read More“I think teams and leagues are doing the right thing right now.” President & CEO Molly Arbogast spoke with AdAge on how the coronavirus pandemic has upended sponsorship plans for many brands and how they are dealing with the change.
Read MoreMolly joined The DA Show on CBS Sports Radio to discuss how the business of sports affects the return of sports.
Read More“I think YES always needs to be said at the start of your career.” Get this and other great advice on a career in the sports industry from our President and CEO, Molly Arbogast, as she sits down with host Michael Rasile on the For the Love of Sports podcast.
Read MoreHere are the three questions you should ask yourself before you invest.
Read MoreListen in as Molly Arbogast joins host of the SportsTravel Podcast, Jason Gewirtz, to discuss what venues, NGBs, sports organizations and brands should be doing now that the sports landscape has shifted.
Read MoreMolly joined GamePlanU live to share advice for brands and properties as they await the return of live sports. Get Molly’s two cents along with some great stories about her journey from sponsorship sales rep to CEO.
Read More“The leagues turning to esports is really about bridging the gap and connecting to fans and connecting fans to their athletes.” Our CEO provides expert commentary on the opportunity for esports to shine in the absence of live traditional sports.
Read MoreMolly shares her POV on the impact of COVID-19 on sponsorship purchasing, sales and how brands will need to approach activation differently when sports is back…
Read MoreWith the suspension of nearly all live sports due to COVID-19, fans everywhere have been left to wonder “What will I watch?” Molly gives her take on how to make the most of this time and make what was once old - new again.
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