POV SPORTS MARKETING INTRODUCES ITS BOUTIQUE APPROACH, LEADERSHIP TEAM, PROPRIETARY SPONSORSHIPEDGE™
WAYNE, Pa. (April 12, 2018) – Molly (Mullady) Arbogast, founder and CEO of boutique firm POV Sports Marketing, officially announced today the addition of two seasoned associates, the launch of POV’s brand-new online presence, and reveal of its proprietary SponsorshipEdge™ suite of services.
POV’s sole focus, working alongside brands and properties to optimize their sports marketing solutions, is driven by decades of industry expertise namely in the areas of sponsorship sales, negotiation, account management, partnership activation, deal valuation, and strategy development. Arbogast, a 25-year sports marketer and former Philadelphia Eagles’ vice president, corporate partnerships, has negotiated throughout her career more than $185 million in sponsorship contracts in the NFL, NBA, NHL, WNBA, IHL as well as in collegiate sports, tennis, golf and family entertainment.
Joining Arbogast at POV is Vice President/Strategy and Account Management Katie Rose Thornton, who brings over 15 years of advertising agency and intercollegiate athletics experience. Thornton created impactful ad campaigns for notable brands such as KFC, Taco Bell, Ford, Porsche and Mercedes-Benz during her agency tenure. She also worked with Villanova University Athletics, as director of basketball marketing, and as coordinator, interactive media. Thornton, who earned an MBA from Temple, played both lacrosse and field hockey for her alma mater, Columbia University. In addition, Client Services Specialist Jennifer Conger brings significant insight to tracking metrics and strategic communication for POV partners, as well as extensive business acumen having previously owned Corbeau, LLC, an insurance brokerage firm for more than 20 years. She also served 11 years as vice president for Guy Carpenter, representing national, international and Fortune 100 clients.
“This is the best of both worlds for me after an incredibly rewarding sponsorship sales career. Our goal is to help brands make better decisions in the sports industry via a strong strategy, year-round activation and annual performance evaluation. On the property side, we are working with sponsorship teams and venues to help bolster their sales process, maximize inventory, get creative with platforms and build programs that drive engagement between sponsors and fans,” said Arbogast. “POV gives me the opportunity to sit next to clients instead of across from them and help deliver the best outcome for their needs. Katie Rose and Jennifer’s distinct talents have been invaluable to our specialized, senior-level approach.”
POV Sports Marketing also boasts a new online hub, POVSportsMarketing.com, which clearly identifies the firm’s history as well as its offerings for brands and properties. Additionally, SponsorshipEdge™ powered by POV Sports Marketing is a proprietary suite of services designed to help sales organizations create effective processes, systems and sales strategies. SponsorshipEdge™ exists solely to help teams, properties and venues maximize sponsorship revenue. It encompasses many facets ranging from sales negotiation and rate card valuation to sales advisory, in which the POV team provides expert coaching and training to sales staff. SponsorshipEdge™ boasts a customized “Venue, Market & Revenue Report” tool allowing POV Sports Marketing to deliver a more analytical approach as well.
Arbogast added, “We’re certainly proud of the work we’ve done for our clients and know they value our innate understanding and ‘point of view’ of the continually evolving sports landscape. POV also has allowed me to channel an industry passion to teach – teaching best practices and strategies to our clients’ sales teams, enabling them to get better and stronger.”
The POV Sports Marketing team, with more than two decades of experience on both the team/property side of the negotiation, provides extensive insight to brands and properties looking for sports sponsorship support on every level. POV assists its brand and property clients on navigating the multi-faceted sports landscape including strategy development, deal evaluation, asset/inventory valuation, partnership management, negotiation, and sales training. POV Sports Marketing has worked with clients such as Firstrust Bank for management of its sports sponsorship portfolio; SilverLine for sales advisory and go-to-market strategies; and Inside Lacrosse for sponsorship sales strategic planning. To learn more about the services or innovative SponsorshipEdge™ provided by the boutique agency, visit POVSportsMarketing.com or @POVsportsmktg.
MEDIA CONTACT:
Jennifer Duncan
POV Sports Marketing
jduncan@povsportsmarketing.com