POV in the Press: Molly Arbogast on Jalen Hurts' Endorsement Potential for Philadelphia Business Journal

In his February 8, 2023 article titled Eagles quarterback Jalen Hurts set to cash in on Super Bowl appearance , John George reported that national brands could be lining up to offer Jalen Hurts multimillion-dollar endorsement deals if the Eagles win the Super Bowl.

Molly Arbogast, POV Sports Marketing President and CEO, shared her view:

“What sets Jalen Hurts apart is his physicality on the field, leadership in the locker room, on-camera presence, and emotional intelligence. To attract top endorsements, players must not only be relatable; their character has to authentically align with a brand’s values and community mission. National brands have taken notice of Jalen, and he is now considered a top endorsement candidate.”

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