POV in the Press: Firstrust Bank extends agreement with POV Sports Marketing

Wayne, Pa. September 15, 2021 – POV Sports Marketing announces a multi-year extension of their agreement with Firstrust Bank to serve as the official sports marketing agency of record to manage the brand’s sports partnership portfolio in the Mid-Atlantic region.

POV Sports Marketing, a WBENC certified women-owned agency led by sponsorship sales veteran Molly Mullady Arbogast, has represented Firstrust Bank since 2016 and will continue to oversee all aspects of the brand’s sponsorship investment with the Philadelphia Eagles.

POV Sports Marketing President and CEO, Molly Mullady Arbogast, is joined by Firstrust Bank’s Richard Hildebrandt, SVP of Marketing, and Peggy Leimkuhler, COO and EVP.

As the Official Bank of the Philadelphia Eagles since July 2020, Firstrust Bank has changed the stadium skyline with their Touchdown Terrace signage and newly designed Firstrust Bank Club. POV was an important resource to the bank as they evaluated, negotiated, and designed the activation strategy for this new partnership.

While the pandemic forced many adjustments to year-one of the partnerships (2020), the agency’s creative solutions delivered results for the brand. POV Sports Marketing is charged with the brand’s day-to-day sports partnership management, strategy, talent negotiations, hospitality management, promotional execution, and social/digital activation.

“We have put our trust in POV Sports Marketing since 2016, and we are committed to working hand-in-hand with them as we optimize our partnership with the Philadelphia Eagles. The POV team demonstrates time after time that they are experts in this space, and the value they deliver makes them an essential part of our marketing team. The POV team is great to work with, and I really trust the advice and insights that Molly has provided. We are thrilled to have them in the Firstrust family,” said Tim Abell, President, Firstrust Bank.

“We are thrilled to celebrate 5 years with Firstrust Bank - a tried and true hometown bank – by extending our long-term relationship with them. They were our 1st brand consulting client, and our loyalty runs deep. We have seen their portfolio grow over the past several years, and we are honored to continue representing this brand as they build relationships with sports fans and drive business across the region,” said Molly Arbogast, President and CEO of POV Sports Marketing.

About Firstrust Bank

Founded in 1934, with current assets of $4.5 billion, Firstrust Bank is the region’s largest family-owned financial institution, one of the region’s largest and strongest full-service commercial banks, and one of the most consistently top-performing banks in the Nation. Founded by Samuel A. Green, who began the business in his mother’s kitchen in South Philadelphia, Firstrust is currently in its third generation of family ownership, operating as Philadelphia’s hometown bank for more than 85 years. Firstrust offers a broad range of retail and commercial banking products and services to individuals, businesses, and institutions. In commercial banking, Firstrust Bank provides a wide variety of solutions, including commercial real estate finance, business banking, asset-backed lending, deposit and treasury management services. Firstrust Bank meets the need of its consumer customers by offering a full range of deposit, lending, and residential mortgage products. Firstrust is a Small Business Administration (SBA) Preferred Lender, is a Top Workplaces employer, and serves its customers through 19 branch banking offices located in Southeastern PA, Cherry Hill, NJ, and Towson, MD (coming soon). For more information, visit Firstrust.com or call 800-220-BANK. Member FDIC.

About POV

POV Sports Marketing, a WBENC certified woman-owned agency, brings sports and entertainment partnerships to life, assisting brands and properties in all aspects of the “deal”, from pre-contract valuations to gameday activation. Services include strategy development, deal evaluation, contract negotiation, asset/inventory valuation, partnership management, athlete negotiations, hospitality management. SponsorshipEdge™ is POV’s proprietary suite of services designed to help sales organizations maximize sponsorship revenue and create effective processes, systems and sales strategies. It encompasses many facets ranging from sales negotiation and rate card valuation to sales advisory and a customized “Venue, Market & Revenue Report” tool for detailed analytics. To learn more about POV Sports Marketing, including the agency’s client work and complete suite of services, visit POVSportsMarketing.com.